Social media used to be shocked on Tuesday as many found out for the first time about an annual competition where people chance life and limb for a wheel of cheese thrown down a steep hill.

The annual cheese rolling experience takes situation every year in Gloucestershire, England and attracts lots. The competition centers on a wheel of Double Gloucester cheese being thrown down the steep Cooper’s Hill. Those competing then throw themselves down the hill and the primary particular person to the underside — or to trap the cheese — wins. The quirky custom dates again to 1826.

One video showing a man being launched into the air after he loses his footing while racing against the end line racked up hundreds of thousands of views on social media with reactions a mix between judgement and admiration.

“Utter fools,” one commenter wrote.

“Despite the fact that it didn’t come off, I really savor that bro gave it his all there. What extra might you ask of your self going for the cheese?” some other wrote.

“To be honest, was once means faster, he flew by the others. Admire,” but another spoke back.

Annual Cheese Roll’s going neatly this yr! percenttwitter.com/pLmlurpUj4

— Cal (@MistaMopey) Could 26, 2025

CNN’s John Berman also confirmed pictures from the cheese rolling competition the place the rivals can be viewed first leaping after the cheese, one man instantly shedding keep an eye on and spinning far from the staff and rolling cheese.

“No marvel they misplaced the Empire,” Berman joked as he watched the footage and explained the festival.

German YouTuber Tom Kopke, 23, used to be the winner of the pageant while a pupil raising money for refugees used to be declared the winner within the girls’s class. Kopke retained the title he gained remaining year at the competition.

“Final year the hill was muddy and this year it was dry and dangerous and other people received injured,” Kopke stated. “I shut off my mind and went for it. The entire people at the top said they were going to steal my title but that is mine. I labored for this. I risked my lifestyles for this. It’s my cheese. Back to again.”

London scholar Ava Sender Logan, 20, was once the winner for the ladies. She was racing to enhance the charity Refugee Group Kitchen.

“I can’t consider it. It felt fairly lengthy coming down after which I hit my head,” she said. “I’m down, that’s what issues. I’m fantastic.”

Watch above via CNN.

The submit WATCH: Man Goes Completely FLYING in Annual Cheese Roll Race first seemed on Mediaite.