The Weeknight

MSNBC’s new top time lineup, which debuted on Could 5th, failed to attach with viewers in its first three weeks because the network noticed its audience decline to close document lows – particularly in the key 25-fifty four age demographic.

Total for May, MSNBC dropped 41% in the primetime demo and 34% in the total day demo in comparison with Could of 2024. In whole viewers, the network used to be down 33% throughout whole day and 24% in prime time. MSNBC’s complete day demo viewership sank to 49,000 moderate viewers and seventy three,000 in prime time – its 2d worst ever showing for a month at the back of January of 2025.

Fox News was the only of the big three networks to see yr-over-yr positive factors for May, up 21% in complete viewers and 22% in total day demo viewers in comparison with 2024. In high time, Fox gained 23% in whole viewers and was up 32% in the demo.

CNN was once down 24% in whole day viewers and 27% within the daytime demo, whereas in top time the community dropped 18% in whole viewers and 21% within the demo. CNN’s high time moderate got here in at simplest 426,000 complete viewers, in comparison with Fox News’s 2.5 million viewers and MSNBC’s average of 877,000 viewers.

MSNBC’s new lineup saw the 7 pm launch of The Weeknight and Jen Psaki changing Alex Wagner Tuesday thru Friday at 9 pm, whereas Rachel Maddow returned to website hosting handiest on Mondays at 9 pm. Maddow lower back to MSNBC five nights a week to duvet the first one hundred days of Trump’s second administration.

The Weeknight, Symone Sanders Townsend, Michael Steele, and Alicia Menendez’s panel application, saw viewership all the way through its time slot decline thirteen% compared to the average viewership for 2025 prior to its launch. The Weeknight’s moderate of 770,000 viewers was once also 36% lower than the 1.2 million viewers that watched MSNBC at 7 pm all through the same length last 12 months.

Psaki’s numbers so far additionally registered a dip for her hour. Psaki’s exhibit averaged 973,000 total viewers considering the fact that launch, which is 46% lower than the 1.82 million reasonable viewers which have watched MSNBC at 9 pm so far this year to peer Maddow – who’s by means of some distance the most important draw on cable information out of doors of Fox. Notably, alternatively, Psaki’s number can be 20% down from Alex Wagner’s average all over the identical duration in 2024 – when Maddow used to be additionally best web hosting Mondays.

Maddow’s Monday application averaged 1.eight million complete viewers since the new lineup launched, which is a 24% dip from the identical length final 12 months, right through which she pulled in 2.4 million viewers.

CNN and MSNBC continue to really feel a ratings drag as many on the left proceed to steer clear of overly enticing with news media, and audiences basically include different sources of data like podcasts and YouTube.

The submit MSNBC’s New Prime Time Lineup Lands With a Thud Amid Ongoing Ratings Woes first seemed on Mediaite.