Michelle Obama could be one of the vital recognizable women on the earth, but the former First Woman’s podcast has struggled to get off the bottom a month after its launch.

4 weeks after rolling out IMO (In My Opinion) alongside her brother Craig Robinson, Mrs. Obama’s new media challenge is stalled in a media marketplace with no shortage of choices.

Despite a excessive-profile launch and in style visitors, the podcast has considered a notable drop-off in viewership on YouTube and is lagging at the back of other presentations on the charts.

The first episode, launched on YouTube on March 12, received off to a promising begin with 335,000 views. However each and every subsequent episode has struggled to care for that momentum.

The following episodes released clocked in at:

  • 252,000 views
  • 225,000 views
  • 194,000 views
  • 140,000 views

IMO‘s most contemporary episode — uploaded five days ago – racked up simplest 62,000 views on YouTube.

That’s a steep decline in not up to a month, particularly for a exhibit fronted by means of somebody as universally referred to as Michelle Obama.

The situation on audio systems isn’t significantly better for Obama and Robinson. As of Monday, IMO was once ranked thirty fourth on Spotify’s podcast chart, and nineteenth on Apple Podcasts – decent numbers, however now not precisely the breakout success many would predict given the big name energy involved.

When the podcast was once announced in early March, The Hollywood Reporter billed it as a considerate, dialog-driven collection designed to tackle life’s giant questions.

Michelle Obama said on the time the podcast would be a haven for chats about existence, family, and “hope.”

“My brother Craig and I launched the IMO podcast to create an area for folk to return as they are, ask sincere questions, give their opinions, and have thoughtful conversations about life,” she said. “There is not any single approach to care for the challenges we is also facing — whether it’s family, religion, or our private relationships — however taking the time to open up and talk about these concerns can present hope.”

Whereas IMO is still in its infancy, the show has stumbled out of the gate at a time when Democrats are desirous to expand their media footprint and improve their messaging after final November’s election.

The post Michelle Obama’s Podcast Struggles on Apple and Spotify Amid Exodus of Viewers on YouTube first appeared on Mediaite.