The Apple logo is pictured at its flagship retail store in San FranciscoThat's the investor's credo, and one Apple Inc seems to have adopted when it pounced on a drop in its own inventory price to buy $14 billion of its shares in two weeks. The move won’t possible satisfy people who say Apple needs to introduce a new product – equivalent to a rumored wristwatch – to lift long-term gross sales. But Apple shares rose 1.four p.c on Friday to $519.sixty eight, and the buyback must afford Chief Govt Tim Prepare dinner some kudos from large traders like Carl Icahn, who have been urging the corporate to return more money to shareholders. The dimensions of Apple's buyback will meaningfully alter key valuation metrics, reminiscent of estimates on its first-quarter cash, which have been expected to upward push to $10.forty eight a share from $10.15 a share as a result of a 3 percent reduction in the waft, in keeping with Greg Harrison, senior analysis analyst at Thomson Reuters.