MSNBC analysts Susan Del Percio and Victoria DeFrancesco Soto roasted Republicans who’re trying to rebrand their opposition to abortion rights as something more like “professional-child” than “professional-life.”

In line with exclusive new reporting from NBC News, Senate Republicans are workshopping a brand new way to explain their stance as “pro-life” has didn’t resonate — with one suggesting “professional-child” as a leaping-off level. The abortion issue is essentially credited for the 2022 midterm rout that noticed an expected pink wave dry up into a slim House majority and a slim Democratic majority in the Senate in the wake of Dobbs v. Jackson — which successfully overturned Roe v. Wade.

On Tuesday’s edition of MSNBC’s Andrea Mitchell Stories, guest host Ryan Nobles asked DelPercio and DeFrancesco Soto if they imagine the idea will work — they do not:

RYAN NOBLES: Information reporting actually from Julie, who you just heard from on our Capitol Hill team. And it’s about Senate Republicans looking to cease this shedding streak on the ballot field linked to the problem of abortion by seeking to shift faraway from the phrase “pro-lifestyles,” even taking into consideration what they’re calling “pro-baby” policies. Is it reasonable to think that it’s worthwhile to get each Republican lawmaker in the back of that concept and make that the talking point?

SUSAN DEL PERCIO: Uh, no. Merely put, it’s not. And you’ll have the very, very conservative from conservative districts that for be aware of they understand that they’re going to win. Day in, day trip, they are going to maintain that pro-existence position and say pro-lifestyles.

The theory of seeking to rebrand it at this time is absurd! They can not do it. They recognize they’re in hassle. And instead of getting seeking to rebrand, they will have to actually try to figure out how each and every candidate can come out on the problem, despite the fact that it’s now not for a complete ban and it’s 15 weeks. I’m no longer announcing it’s right, however they’ve bought to do one thing as a result of otherwise women are going to come back to the polls in droves. I mean, men, too. But this issue is going to be bigger than Joe Biden or Donald Trump, should he be the nominee.

RYAN NOBLES: Victoria, can it probably work?

VICTORIA DEFRANCESCO SOTO: So let me take a step again and placed on my political psychologist hat. And when I saw this information, it it was complicated as a result of historically, Republicans are the ones which can be so just right at branding. I imply, recall to mind your Frank Luntzes. They just understand how one can package ideas and insurance policies that may well be distasteful, doing it in a method that connects with the public. And now what we’re seeing is that the branding is solely no longer working they usually’re starting to query themselves. So when a branding desktop as highly effective as that of the GOP is failing, it’s about substance. They’re going to need to do something concerning the policy. Tweaking the identify isn’t going to do it.

Watch above via MSNBC’s Andrea Mitchell Reports.

The put up ‘Absurd!’ MSNBC Analysts Roast Republicans Looking to Rebrand As ‘Professional-Baby’ On Anti-Abortion Rights first seemed on Mediaite.